Throughout the Nicomachean Ethics, Aristotle discusses deliberation, choices, and results, specifically “means” and “ends.” For Aristotle, how one gets to a final result matters, not the actual result itself. The means to the ends are of utmost importance and are what require the most deliberation. The concept of deliberation and responsibility for the choices one makes (not necessarily the results of those choices) is a difficult, if not nearly alien, one for the modern day reader to comprehend. Yet it may be perhaps the most important of all points made by Aristotle throughout the Nicomachean Ethics. How, when so much of Aristotle’s teachings have survived and thrived through the ages, has this one failed to hold weight? Our success-at-any-price consumer-driven culture, our insistence on a “what’s in it for me” attitude towards good choices, is completely contrary to Aristotle’s view. In light of the Enron scandal (and others), it is imperative that our modern-day attitudes be reoriented towards Aristotle’s understanding of means and ends.